THE REVEREND

of Truth

Sam Falsafi

Sam is a leader, a mentor, a coach, a master businessman, and an ambassador for the Navy Seals Fund.

He has personally trained over 3,500 leaders.

Through Warrior Week, he has mentored and coached over 3,000 men.

Through his podcasts, writings, and influence, he has reached over 50,000 men.

Through his ventures, he has achieved over $100,000,000 in sales.

Sam’s greatest passion is leading men to the truth. . . the only catalyst for lifelong success in business, family life, health, and a relationship with God.

WHO IS SAM?

Sam Falsafi is one of the most genuine, caring, powerful, and real men I have ever known. Sam will meet you where you are and make you see that you can and should be even better. And he is doing it out of love and respect and honor for you. He is not trying to be your savior, he is just being who he is. 

 

I trust Sam Falsafi with my life and I love him like I do few people on this earth.

- David M. Fedor

Critical Care Specialist

Who is Sam Falsafi? The only way to practically explain you is a MIRACLE. A living miracle. You are a gift. Your skin is made of fire and your heart is made of light. Your voice can carry deadly arrows and soft winds of warmth. 

A man that can embody what I have just described and still bring fun! Still bring joy!

You sacrifice for so many men and their families. Thank you for including mine.

- Matt Radmacher

Sam is a hunter. He hunts with an intensity that is rarely seen and will cause most men to shrink if they do not understand his motives. Sam is hunting men who are willing to hunt with him and share a similar intensity and desire in their perspective hunt. He receives by seeing others succeed. He leads by example and will do the work and call himself out just as he will others. 

He is intense, but like many men, I can see that little boy inside of him. He has a jovial, mischievous side that loves to laugh, joke, and have adventures. 

This is a unique mix which brings in massive results in life and having more fun than you thought while doing it. It is also what can attract others to hunt with him. The chase for results, while pushing through the most difficult issues in your life (yourself),and having more fun than you expected.

Thank you Sam. I love sharing the hunt with you.

- Jeff Olroyd

Sam is my Brother.

He is my Mentor, and my Coach, He is a Leader of Men. He is inspiring and thoughtful, yet determined and focused. His Love of Life and overall Passion are infectious and motivating and his methods make you realize that you are capable of 100x more than you realize by simply exposing you to your own truth!!

This is exactly what I needed when I met Sam in June 2018. At that moment, he was none of those things to me because I had not been fully exposed to him and all that he is. His leadership and support through my subsequent journey inside Warrior Week 50, and all of the follow up trainings and events over a 2 ½ year journey was my progressive transformation from a lost and sedated man, useless to his family, to his business and himself into a focused and successful man who is an inspiration and a leader to his family, business, and mostly to himself. 

Sam is a man that I am grateful to God for bringing him into my life. He is a blessing and a friend.

Sam is my Brother.

- Tony Chiarelli

Coach Sam is a man with a viscous commitment to The Truth found in God.

He is a healer and leader of men and families.

He is a man who seeks God in all things and is willing to go to war with ferocious love for those in his charge.

He is a light in the world. 

He leads others to find their own light in the Truth.

He is a shepherd.

- Brian Q. Davis

Sam Falsafi has changed my life in more ways than words can ever express. He is a man of light, life and truth. He is a warrior who helps men fight for their families, lives and children. He helps people connect to God and their truest selves in incredible and miraculous ways. He is the strongest, loving, dedicated, amazing teacher and mentor and friend I’ve ever known. He works tirelessly for others and his calling and purpose. I love Sam Falsafi and my life, family and legacy will be forever changed and improved because of this man. 

- Matt Devenport

The best way I can describe Sam is that he is a hurricane of power and love. It’s difficult to describe a man who can believe so passionately about things and love so deeply yet terrify you all in the same moment. San Falsafi is the definition of ruthless integrity, of absolute accountability and trust beyond reproach. I would trust my life with this man. I would give him the keys to my castle and let him guard my family. Sam is a leader of men. 

Sam is best defined as one of my favorite sayings: “Intuitive action rooted in Divine wisdom.”

- Chris Ballard

Sam Falsafi, Coach, Mentor, Creator of Change…

The first time I met Coach Sam he knew me. He knew before I knew why I was there. What I thought I needed and what I really needed were so far apart, yet Coach Sam saw it in me. He helped me to see where the destruction I was causing to myself, my family, and my business was coming from. He showed me where to start again to become the man I had started out to be years before. When you have some success no one tells you of the pressures you will face, traps people will set for you, and pits you will have to navigate. I did not have a book or guide; Coach Sam has become those to me. I had gotten off track and he saw that, and helped me… My life is amazing now, it is not easy and my work continues. I am the lucky one who can call Sam my coach, my mentor, and my change maker. 

I am grateful …

- Joe Kessi

There are people you encounter in your life that make such an enormous impact on you that you find yourself defining the time of your life as before meeting them and since meeting them. Coach Sam Falsafi is one of those people.

Coach Sam is a beacon, a guide, a father figure, the brother you wanted when you were growing up, the brother you NEED now that you are grown-up. He is your best friend and your worst enemy, sometimes in the same conversation, and always because it is what you need when you need it regardless of whether you want it or not. 

He is a living forge with a perfect mix of fire, tempered steel commitment, and a heart that has experienced and carried enough pain for ten lifetimes. A heart that now carries enough love to embrace all humanity or a single person, whatever is required at the moment to live his purpose. I have witnessed both in the lives of hundreds of men, including my own. This perfect mix of extremes creates an intoxicating magnetism for the right kind of man—a man who is committed to finding and living the TRUTH as a way of life. 

Coach Sam is a living crucible creator. He has a divinely inspired unique ability to gather before or reveal to a man an obstacle or challenge that is precisely what is needed at exactly the right time to guide a man to his liberation and ascension.   

Who is Coach Sam? He is a father, a brother, a husband, a life-long student, a man of deep faith, a beacon, a trainer, and a Warrior. 

Coach Sam is a man you can trust with your life…

I know because I have.

- Jason Branger (JB)

My initial experience with coach Sam was terrifying as I sat amongst 1,000 other “men” witnessing him correct a man who brought his cell phone into the room.

That cell phone was promptly smashed on the stage using the stage steps as his tool.

I quickly realized you don’t mess with Coach Sam.

Coach did not disappoint as I entered Warrior Week and this same re-direction was applied directly to my WW55 Brothers and I.

Using the quotes around “men” above was not an accident.

There was a new understanding of what a Man is meant to be instilled in me and my Brothers.

During that week and the 2 years since, what I have come to discover is the Truth about Coach Sam;

That intensity is a Product and Purpose.

… a Product of his deep passion to wake men up and help them see their God given power and purpose.

… a Purpose because that intensity is what is required to wake men up from the coma we have been in. 

To me, Coach Sam is forever imprinted in my memory as an example of an Intense Spiritual Warrior, three qualities that now co-exist in my life.

- Dustin Luce

I met this man for the first time at warrior week 61. Now, I had been within feet of him at warrior events and seen him on hours of video training feeling his intimidation and power prior to meeting him. But knowing this brother, Coach, and child of God in person that is a gift and a life altering truth.

Coach Sam has helped me see deep inside my own head, understand my surroundings and finally meet me! By meeting brother Sam I met me, by meeting me I got to know my wife and kids in a whole new way! My awareness and my surroundings are forever changed for the best. 

The mission Coach Garrett crafted with Wake Up Warrior is magnified to the fullest with the crass, insight, heart and sheer no bull shit shake it out of you ways of Coach Sam.

Thank you for letting me train with you, thank you for letting me know you, thank you for being you!

- Dustin Goss

Sam Falsafi is a man like no other. He cares more deeply than any other man I’ve ever known. At times this can seem intimidating, but if you find yourself in this spot, you must look within your heart and ask why. Sam sees what can be, in a man, and seeks to extract it. 

Much like a caterpillar must experience metamorphosis. Sam seeks to pull the Warrior out of the boy-man. That extraction may not be pleasant, but those who have experienced the journey come out the other side with a fresh perspective on who they were created to become. 

And for those who are willing to heed the call, they find the deep love and respect from a man who loves you enough to not let you settle for less than your best.

- Eric Dunavant, CFP®, CKA™

President & CEO

Sam Falsalfi is the most intense person I have ever met in my life, in the most amazing way. He is an all-in or all out man and I love that about him. He serves men with a love and passion that compels them to rise. They rise to be better fathers, better husbands, better connected with God, better businessmen and better connected with themselves. Sam is a man that will not tolerate mediocrity in the men he serves. He speaks truth that is so powerful and so direct and at the same time with so much love. 

Sam is a man that has been ordained by God to bring truth into men’s lives. Most men cannot handle this truth because it cuts you to the deepest part of their soul but if you endure the pain and see the love behind it you will become more. Sam does not make men more; he simply helps reveal the truth so they can make the choice to become more. The man I am today is completely unrecognizable from the man I was two years ago when I first met Sam. I love this man. Sam is a man that I would go to war with without even thinking twice. The world needs more men like Sam Falsalfi.

- Jeremiah Rivers

CEO, River's Edge Countertop

Coach Sam is one of the most powerful men I have ever met. In reading that statement, most will naturally assume that I am talking about his physical prowess. 

That would not be an entirely inaccurate interpretation. Coach Sam is a very powerful man, physically. But there are many physically powerful men in the world.

What sets Coach Sam apart is his relentless commitment to the truth.

Truth is the source of his power. 

Coach Sam will not accept anything less from himself but the absolute truth. 

Coach Sam knows (and teaches) that lies of omission and commission are weapons that we turn against ourselves when we engage in this behavior.

Accepting this reality is what allows association with Coach Sam as a man, a mentor, and a leader. 

Coach Sam will only share the keys to the gateway of an incredible journey when a man submits to this simple rule of engagement: “Always tell the truth. Stop fucking lying”.

No exceptions.

He recognizes that most men will fail.

But for those that enter the arena of truth, Coach Sam will lead them through a battle of self-discovery with limitless opportunities towards exponential expansion and ultimate awareness. 

I am very fortunate to have Coach Sam leading me through this righteous journey.

- Ken Kotch

I was introduced to Coach Sam during Warrior Wealth in April 2019. He had led us in the 30 days of pre-work leading up to the in-person event at Dana Point. He & I had our preliminary conversation on the phone, and I knew then this guy was different. 

There was a directness, a new level of honesty, that I was not used to. Beyond the honesty was intensity. I felt the passion in the words and knew this was something I wanted to be a part of. I had no idea at the time where this would take me.

When we met in person for the first time, our squad had just come off a long ruck march through the hills of Crystal Cove State Park with GJW and he turned us over to Coach Sam who proceeded to immediately march us directly into the Pacific Ocean. We had precisely zero minutes to contemplate what was about to happen.12 men, locked arms walking into the sea and we did just that, marched into the sea. I will never forget this evolution because behind us on the beach was Coach Sam.

Nobody wanted to face him or let him down. This is where my story truly begins. Until recently, I didn’t know Coach Sam the person. I only knew Coach Sam the legend. He was known as the Lead Trainer and affectionately referred to as the Terrorist. I am not sure where that name had come from, but he seemed to live up to the title, an individual that was incredibly dedicated to his cause and would use very unconventional tactics to get the job done. He exemplifies the Code; you will get honesty like you’ve never experienced it. It was unequivocally clear from the start, that the level of caring for the Warrior’s Way and the Men that joined him on the journey was beyond comparison.

 It was clear that Coach was pouring his soul into every minute of the journey. It was not a job by any stretch of the imagination, it was, it is, a mission for him. Coach is a tenacious leader of Men. He puts himself in the middle of the fray to guide and train through deep experience and high expectation. The creativity of the evolutions never ceased to outdo the one before it and always drew a response. Typically, very thoughtful responses and revelations. He brings the very best out of people. He has the innate skills of taking the raw materials inside of a man and forging that very man into a sharpened tool, a warrior more ready to face the battles every day presents. He demands the work.

It’s never easy but it’s always rewarding. And if the work isn’t “your thing” no problem, no hard feelings just get the fuck out.

 As I have worked more closely with Coach Sam over the past couple months, my opinions have only grown in depth as I have come to learn more about the man Coach is.

Although I have never met his family, his commitment to them is certain. He speaks to the struggle as a man, a husband and father that we all face. As much as he is our mentor and guide, he is also a learner, an open-minded follower of God and does the work to grow and expand in his own world.

I have also come to enjoy Coach Sam’s lighter side, the cooking, the karaoke, the car stories, etc. These all make up the complex man he is. I am a better version of myself for having worked with him. He has found a better version and helped me unlock it. I am grateful for the time we have shared and feel truly blessed for this opportunity.

- Lee Crewson

Sam Falsafi is a spiritual leader and mentor in my life. It is hard to explain in words the role Sam has played in my life because it has been more of a feeling of belief and desire that Sam has instilled in me to create the life I want.

My experiences with Sam have been real, life altering, forced me to dig deep and look in the mirror. I take Sam’s direction and coaching to heart because I know that Sam speaks and teaches from his heart and his life experiences. It is not just made up.

I feel Sam is a natural born leader and vessel of God that pours his soul into the men he leads. He is a genuine person.

- Kevin Plaka

Sam Falsafi is a man called by God, one who recognizes, accepts and executes his calling with reverence, sincerity and love. A man who honors his calling and holds it in the highest of esteem.

This calling is to lead men down their special paths to find what God has in store for them – A leader of leaders.

Sam Falsafi is a revealer, a mirror, a reflection, an opener;

Sam stands in front of you and reveals with love the things men are unwilling to see but nonetheless need to see.

Everything neglected from remembrance

Everything that brings shame

Everything set aside on dusty bookshelves of the mind, the things we hoped nobody would see

All of the pains, fears, struggles. These things he sees. 

These things he sees and shows men the truth of them – so they can rise above.

Ultimately so these men can see the royalty they really are in God’s eyes, so that they might be opened up to let God into their hearts to work for them for his glory.

- Don Schlutz